In 2020, tough luck (@toughluckuk) started out as a passion project with the goal of spotlighting up-and-coming youth culture photographers from around the world. As we quickly gained a loyal following on Instagram and TikTok. As we grew, we noticed that many of the brands and artists we worked with struggled with promoting their work online and reaching a wider audience.

We realised that our expertise in digital marketing could be of great value to these artists and decided to expand our services to help them grow their personal brands. Over time, we began to work with more and more artists, fashion brands, athletes, event companies and more, eventually evolving into a full-fledged digital marketing agency with a focus on culture. Despite our growth, we remain committed to our roots in youth culture and continue to seek out and support up-and-coming artists in everything we do.