DICKIES

Project Overview

"Behind the Band," offering a candid look at the buildup to a show for up and coming Indie band Overpass — loading in, setting up gear, and preparing for the chaos ahead. This is to highlight the durability and versatility of Dickies as the go-to choice for artists who live and work in their clothing.

The story then transitions into the bands/artist gig , where the energy explodes on stage and in the crowd. Sweaty mosh pits, flashing lights, and raw movement that brings Dickies product to life. We also have two gig-goers in the crowd wearing dickies to focus on throughout the content to show from a fan POV.

Services Utilised

The Tough Luck Creative team provided Creative Direction & Content Creation services to meet the needs of the launch of Dickies new arrivals collection; this included 2 reels and 50+ image assets.